The blu™ difference

What makes the blu™ e-cigarette different?

You’ve got 1001 e-cigarette brands in the UK (and beyond) to choose from. They range from pretty good to downright rubbish. Here’s why we think you should pick us.

Style (and substance)
Our electronic cigarettes have got it by the bucket load. We wouldn’t have you guys walking round with something you were ashamed of now would we?

Our finger is well and truly on the pulse. We push the boundaries through innovation and superior product design. And our e-cigarette range evolves around you.

We work tirelessly to design electric cigarette products that won’t let you down. We test the hell out of them so you get a great experience from your first draw.

We believe our electronic cigarette flavours are the best in the UK. Maybe the world. We ask what you want, then make flavours from the finest artificial and natural ingredients.

We have a wide range of electronic cigarettes. From rechargeable kits to simple disposables, great tasting cartridge refills to refillable tanks and
e-liquids. We've got everything you need.

Get started with our Starter Kit >>

about blu™

The blu™ e-cigarette

We’re pretty proud of our UK e-cigarette products. We use industry-leading technology and offer the best service we can. That makes blu an electronic cigarette brand you can trust.

The blu e-cigarette offers you a modern alternative to traditional tobacco cigarettes. We design all our products with you in mind. They’re stylish, reliable and easy to use. (They taste great too.)

You can enjoy blu electronic cigarettes almost anywhere. They don’t burn tobacco, so they’re not banned in the UK like traditional cigarettes. There’s no residual odour, no tobacco smoke.

Learn about blu Technology >>

The blu UK e-cigarettes story

We're blu UK electronic cigarettes, and we've come a long way in the last few years. We started small but have quickly grown into one of the largest electronic cigarette brands in the UK.

We’re leading the way, and we’ve built a thriving community spirit too. Your feedback has helped us create the best electronic cigarette in the UK. So keep talking to us.

That way, we can keep improving our e-cigarette products and customer service. Want to learn a bit more about us and how we got to where we are?

Read our Story >>