about blu™

The blu UK e-cigarette

We are a highly focused, passionate e-cigarette company based in the UK and take immense pride in our products. Industry-leading electric cigarette technology, combined with a firm commitment to providing the best possible customer service, makes blu an electronic cigarette brand you can trust.

blu are pioneers within the electronic cigarette industry, building a thriving community spirit along the journey. Our users are vocal; providing invaluable feedback to maintain an excellent e-cigarette experience and creating what we know to be the best electronic cigarette in the UK.

Learn about blu Technology >>

The blu Story

We're blu UK electronic cigarettes and we've come a long way in the last few years.

We started small but have quickly grown into the best-trusted electronic cigarette brand in the UK. And we're going to keep growing by dedicating ourselves to
e-cigarette product and service excellence.

Want to learn a bit more about us and how we got to where we are?

Read our Story >>