What makes the blu™ e-cigarette different?

You’ve got 1001 e-cigarette brands in the UK (and beyond) to choose from.
They range from pretty good to downright rubbish. Here’s why we think you should pick us.

TASTE

TASTE

Picked by our customers, our electronic cigarette flavours are the best in the UK. Maybe the world. All made from the best ingredients.
Quality

Quality

Get a great experience from your first draw. We test until our electric cigarette products are consistently awesome.
DESIGN

DESIGN

Enjoy style and substance – with the best vape possible. We designed our e-cigarette range to fit with your lifestyle.
RANGE

RANGE

From our easy-osey disposables to our advanced Pro Kit, you’ll enjoy lovely flavours with our electronic cigarettes.

We have a wide range of electronic cigarettes. From rechargeable kits to simple disposables, great tasting cartridge refills to refillable tanks
and e-liquids. We've got everything you need.

Get started with our Starter Kit >>

about blu

The blu UK e-cigarette

We’re pretty proud of our UK e-cigarettes. We use industry-leading technology and offer the best service we can. That makes blu an electronic cigarette brand you can trust.

The blu e-cigarette offers you a modern alternative to traditional tobacco cigarettes. We design our products around you. So they look, feel and taste great.

You can enjoy a blu electronic cigarette almost anywhere. They don’t burn tobacco, so they’re not banned in the UK like cigarettes, and there’s no smoke, smell or stains.

Learn about blu Technology >>

Our Story

We're blu UK electronic cigarettes, and we've come a long way in the last few years. We started small but have quickly grown into one of the world’s largest electronic cigarette brands.

We’re leading the way, and we’ve built a thriving community spirit too. Your feedback has helped us create the best electronic cigarette in the UK. So keep talking to us.

That way, we can keep improving our e-cigarette products and customer service. Want to learn a bit more about us and how we got to where we are?

Read our Story >>