As a leader in the electronic cigarette industry, blu™ strives to have the absolute highest standards possible. The following is a list with detailed explanations of the certifications blu has obtained, and a summary of some of our voluntary efforts to achieve these high standards.

blu Product Certifications

CE Marking

CE marking is required for many products in the EU and attests the verification by a manufacturer that these products comply with EU legislation of such products. CE markings enable consumers to be reassured that products bearing this marking conform with all EC directions that apply to it.

According to Gov.uk, “CE marking is a key indicator of a product’s compliance with EU legislation and enables the free movement of products within the European market. By affixing the CE marking on a product, a manufacturer is declaring, on his sole responsibility, conformity with all of the legal requirements to achieve CE marking and therefore ensuring validity for that product to be sold throughout the EEA, the 27 member states of the EU and European Free Trade Association countries. […] It means that the manufacturer has verified that the product complies with all relevant essential requirements of the applicable directive(s) or, if stipulated in the directive(s), had it examined by a notified conformity assessment body."

Our manufacturer marks all of our products with the CE symbol. In order to obtain our CE certificate, we must:

  • Carry out the conformity assessment.
  • Set up the technical file showing all relevant testing data and risk assessments.
  • Issue the EC Declaration of Conformity (DoC).
  • Affix the CE marking on our products.

Read more information about the CE marking.


RoHS is the acronym used to describe the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment Directive as enforced by the National Measurements Office (NMO), which is an executive agency of Department for Business, Innovation & Skills (BIS).

According to the BIS website, "These Regulations implement the RoHS Directive which bans the placing on the EU market of new electrical and electronic equipment containing more than the agreed levels of lead, cadmium, mercury, hexavalent chromium, polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE) flame retardants." Small quantities of some of the above mentioned materials and substances can be found in most electronic equipment sold in the EU, including blu batteries and charging cases. As a result, we are required to undertake RoHS testing to ensure that we are compliant with these directives.

WEEE Directive

The WEEE (Waste Electrical and Electronic Equipment) Directive is a scheme set up to show compliance with the guidelines laid out in The Waste Electrical and Electronic Equipment Regulations 2006. The WEEE directive requires companies to register with a compliance scheme who can ensure that all legal obligations are being met, and obtain evidence of re-use, recovery and recycling on their behalf. This means companies who sell certain electrical equipment, like batteries, must register with an approved company that will ensure they are doing everything they can to facilitate recycling and economical responsibility for the electrical waste their products create.

blu has registered with this scheme through an official partner of the scheme. This registration covers the disposal of our charging cases and batteries. In order to be compliant, we must report to them the volumes of batteries we bring into the UK. As well as this, we pay a fee to cover the cost of the safe recovery and disposal of these electrical items from mass refuse sites. We also affix the WEEE symbol to our products in order to encourage our customers to dispose of all their blu batteries at battery recycling points to ensure the most environmentally friendly disposal of these items.

Read more information about WEEE on the Environmental Agencies website.

blu Voluntary Efforts to Ensure Quality

blu also carries out quarterly batch testing with several companies. This means that every quarter, we take a selection of our products to undergo full testing. In doing this, we can ensure all of our products, regardless of when they are made, are meeting the high quality standards we expect.

blu owns its own e-cigarette manufacturing facilities which are ISO 9001 and GMP certified. We exercise a high degree of control over the production of our products from start to finish. Our e-cig factory facilities have a dedicated Quality Assurance Department who co-ordinate the testing, checking and analysis of all of our products before they leave the factory door. As well as this, we conduct regular spot checks to ensure consistent quality throughout the entire manufacturing process.

blu Voluntary Efforts to Protect the Environment

In addition to having some recyclable components within our products, all the outer packaging on blu products is fully recyclable. When shipping our stock from our factory to our distribution centre, we ship all items in cardboard boxes instead of using polythene or plastics. At our distribution centre, all external cardboard and packaging that is not used is compacted into economical, compressed bales (like hay bales) and then taken to a mill where it is recycled or reused. Any plastic or polythene wrapping that does happen to come to our distribution centre is also recycled. Our packing hall has skylight panels installed in its roof in order to conserve energy expended on lighting. As well as this, any paper, cardboard, plastic, cans or glass that are used in our offices is recycled. We also minimise our paper marketing and focus more on electronic marketing in order to reduce the amount of printed marketing sent to and received by our customers.