COST SAVINGS

One of the primary advantages of using electronic cigarettes over tobacco cigarettes is the money it saves. The prices of e-cigarettes vary brand-to-brand, just as traditional cigarettes do, but generally the costs of e-cigarettes are lower overall than tobacco cigarettes. There are a few ways to save money by switching to e-cigs – including multi-buy discounts, loyalty rewards, promotions and special offers – depending on the programmes and promotions of each e-cigarette brand.

Cost of Tobacco Cigarettes vs. blu™ Electronic Cigarettes

The following is meant to give a rough estimate of average smoking and electronic cigarette usage costs.

Tobacco Cigarettes blu Cartridges
(Premium and Starter Kits)
blu E-Liquids
(Pro Kit)

Average cost of a pack of 20 cigarettes in the UK:

£7.71

(Based on 25 top-selling brands as published on tesco.com in April 2014.)

Cost per blu cartridge refill:


£5.99 ÷ 3 = £1.99

(Based on 3 blu cartridge refills per pack with maximum multi-buy discount.)

Cost of a blu e-liquid bottle:


£4.99

Average number of cigarettes consumed per day in the UK:

13

(Based on ash.org.uk survey published July 2012.)

Cigarette equivalency per blu cartridge refill on average:

Approximately 30 cigarettes

(According to manufacturer-tested specifications based on factory "machine puff test" results.)

Cigarette equivalency per blu e-liquid bottle on average:

Approximately 150 cigarettes

(According to manufacturer-tested specifications based on factory "machine puff test" results.)

Average cost per cigarette:


£7.71 ÷ 20 cigarettes = £0.39

Single cigarette equivalency cost of a blu cartridge:

£1.99 ÷ 30 = £0.07

Single cigarette equivalency cost of a blu e-liquid bottle:

£4.99 ÷ 150 = £0.03

Average number of cigarettes consumed per month:

(365 days ÷ 12 months = 30.416 days/month):

13 cigarettes × 30.416 days = 395.41 cigarettes

Average monthly cost of cigarettes:

395.41 cigarettes × £0.39 =
£154.211

Average monthly cost:


395.41 cigarettes × £0.07 =
£27.68 2

Average monthly cost:


395.41 cigarettes × £0.03 =
£11.86 2

Average annual cost of smoking cigarettes:

£154.21 × 12 months = £1850.52 1

Average annual cost (After first year) 3:


£27.68 × 12 months = £332.16 2

Average annual cost (After first year) 3:


£11.86 × 12 months = £142.32 2

1This figure represents an average only and does not include taxes or incidental cigarette smoking costs like lighters, ash trays, possible fines for smoking in prohibited areas, etc.
2This figure represents an average only and does not include taxes or incidental blu usage costs like extra batteries, adaptors, spare chargers, etc.
3The cost of blu kits & refills is slightly higher in the first year to account for the purchase of your kit; the additional cost depends on how many sample cartridges are included in your kit.

Using the figures shown above, you can see that switching to blu can be more than 82% cheaper than traditional smoking when using a classic blu with cartridges or even up to 92% cheaper when using the Pro Kit and e-liquid range.

blu also offers loyal customers savings in several different ways, which would further reduce this annual cost.

blu Cost-Savings Programmes

  • blu offers a multi-buy discount on cartridge refills to all customers, every time you purchase. This multi-buy discount means that if you buy cartridge refills in bulk, you can maximise your savings. Multi-buy discounts are automatically applied when you add any three or more cartridge refill sleeves to your basket.
  • The blu Coins programme allows customers to earn "blu Coins" on our website. These blu Coins can then be used as currency to spend on any online order at the rate of 10 coins for £0.01. You can earn blu Coins in the following ways:
    • Earn blu Coins for purchases you make on our website. Each product has its own "blu Coins Value", listed next to its price on our website.
    • Earn 500 blu Coins by referring your friends to blu™. Your coins will be credited to you when your friends make their first purchase of blu eCigs® electronic cigarettes.