COST SAVINGS

One of the main advantages of using electronic cigarettes over tobacco cigarettes is the money you’ll save. Just like traditional cigarettes, the price of e-cigarettes varies brand-to-brand. Generally, e-cigarettes cost less than tobacco cigarettes. As well as the cost of packs, switching to e-cigs can save you money with multi-buy discounts, loyalty rewards and special offers.

Cost of Tobacco Cigarettes vs. blu™ Electronic Cigarettes

The following gives you an estimate of the average costs of smoking vs. using electronic cigarettes.

Tobacco Cigarettes blu Cartridges
(Premium and Starter Kits)
blu E-Liquids
(Pro Kit)

Average cost of a pack of 20 cigarettes in the UK:

£7.71

(Based on 25 top-selling brands as published on tesco.com in April 2014.)

Cost per blu cartridge refill:


£5.99 ÷ 3 = £1.99

(Based on 3 blu cartridge refills per pack with maximum multi-buy discount.)

Cost of a blu e-liquid bottle:


£4.99

Average number of cigarettes consumed per day in the UK:

13

(Based on ash.org.uk survey published July 2012.)

Cigarette equivalency per blu cartridge refill:

Approximately 30 cigarettes

(According to manufacturer-tested specifications based on factory "machine puff test" results.)

Cigarette equivalency per blu e-liquid bottle:

Approximately 150 cigarettes

(According to manufacturer-tested specifications based on factory "machine puff test" results.)

Average cost per cigarette:


£7.71 ÷ 20 cigarettes = £0.39

Single cigarette equivalency cost of a blu cartridge:

£1.99 ÷ 30 = £0.07

Single cigarette equivalency cost of a blu e-liquid bottle:

£4.99 ÷ 150 = £0.03

Average number of cigarettes consumed per month:

(365 days ÷ 12 months = 30.416 days/month):

13 cigarettes × 30.416 days = 395.41 cigarettes

Average monthly cost of cigarettes:

395.41 cigarettes × £0.39 =
£154.211

Average monthly cost:


395.41 cigarettes × £0.07 =
£27.68 2

Average monthly cost:


395.41 cigarettes × £0.03 =
£11.86 2

Average annual cost of smoking cigarettes:

£154.21 × 12 months = £1850.52 1

Average annual cost (after first year) 3:


£27.68 × 12 months = £332.16 2

Average annual cost (after first year) 3:


£11.86 × 12 months = £142.32 2

1This figure represents an average only. It does not include taxes or incidental cigarette smoking costs like lighters, ash trays, possible fines for smoking in prohibited areas, etc.
2This figure represents an average only. It does not include taxes or incidental blu usage costs like extra batteries, adaptors, spare chargers, etc.
3The cost of blu kits and refills is slightly higher in the first year to account for the purchase of your kit; the additional cost depends on how many sample cartridges are included in your kit.

The table above shows you switching to blu e-cigs can over 82% cheaper than traditional smoking (when using a classic blu with cartridges). Switching can be as much as 92% cheaper when using the Pro Kit and e-liquid range. blu also offers loyal customers savings in other ways.

blu Cost-Savings Programmes

  • blu offers a multi-buy discount when you buy cartridge refills. So if you buy cartridge refills in bulk, you can save more. Multi-buy discounts are automatically applied when you add any three or more cartridge refill sleeves to your basket.
  • The blu Coins rewards programme lets you earn blu Coins on our website. You can spend blu Coins on any online order. 10 coins = £0.01. You can earn blu Coins by:
    • Buying from blucigs.co.uk. Each product has a blu Coins value listed next to its price.
    • Referring your friends to blu. We’ll credit coins to you when your friends make their first purchase of blu electronic cigarettes.