Here at blu™, our customers are our main focus. We know that we can learn a lot from the opinions, comments, suggestions and yes, even the complaints that we receive from you, our customer. We decided in the beginning that the satisfaction of our customers needed to be our priority, after all, where would we be without them? We believe in building relationships with our customers and we will always do our utmost to ensure your happiness.

Keeping the customer in mind in every single aspect of blu:

  • We use the feedback received from our customers to help guide us in product development and innovation. See our Product Innovation page for examples of improvements we’ve made to our products as a direct result of customer feedback.
  • We created a bespoke online community packed full of resources, tools and advice for our customers to use anywhere, anytime.
  • Our highly trained, UK-based Customer Services Team is contactable via our website, email or telephone so the support you need is always available.

Contacting the blu Customer Services Team

There are several different ways to reach out to us. If you just need a quick answer to a question, or would like to speak to a member of the team directly, contact our Customer Services Team via telephone:

  • Telephone: 0800 014 93 55 (free from a landline)
    Customer Services available: Monday-Friday between 9am-5pm GMT
    Order line available 24 hours a day, 7 days a week
  • Customer Services Email:
    Expect to receive a response within 24 hours, 7 days a week
  • You can also use our Live Chat tool to get quick queries answered straight away on our website. Look for the “Live Support” tab on the left of the screen between 9am and 5pm Monday- Friday

blu support for those making the switch

Many of our customers decide to make the switch, and we acutely understand how stressful this can be. As well as providing you with a realistic alternative to tobacco, we want to ensure you feel supported throughout your journey. In addition to our dedicated Customer Services Team, who is available to assist in any way they can, every single member of the blu community has free and unlimited access to the following tools and resources:

blu Blog
  • Available here, the blog is crammed full of tips, advice and the latest news on blu, the e-cig industry and tobacco industry.
blu Social channels
  • Thousands of blu users come together to share their experiences, trials and tribulations, and celebrate successes on our YouTube Channel, Twitter and Facebook pages. Subscribe, Follow and Like us to share your story with the rest of our community. Information pages blu Newsletter and Emails
  • Our optional monthly newsletters and promotional emails mean that you can always keep your finger on the blu pulse, from the comfort of your inbox. Take advantage of the latest offers and deals and be the first to know when a new product or service becomes available. You can manage your email preferences in your blu account.
blu Rewards
  • As a thank you to our customers for their loyalty and support, we created blu Rewards. With blu Rewards, you can earn blu Coins on every purchase you make, and every person you refer to blu. Those blu Coins can then be spent on anything you want on the blu website.
blu Warranty & Returns Policy
  • We wanted to make sure you don't have any doubts as to the performance of our products. We created an industry-leading warranty on our signature products, and offer a generous Returns Policy for our customers in case they have any issues. Read more about the blu Warranty and Cancellation & Returns Policy.