We’re blu and the way we see it, every person who uses blu is a person not smoking cigarettes and that can only be a good thing.

Our journey began at a tradeshow in Vegas early 2009. Fortunately for us, what happened in Vegas that day didn’t stay in Vegas. A plan was quickly hatched over tacos and a couple of beers to launch a new ecigarette brand in the UK.

We started with a few customers which quickly grew into a loyal following. We’ve gone from cramped spare bedroom to multiple locations across the UK. From two employees to a family of over one hundred.

Our Story

We might be growing but we are a very tight knit group of people with a unique culture. We enjoy what we do, that’s how we get great results.