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    Enjoy over 50% off a charge-on-the go kit

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Your savings Daily £5.90 weekly £41.30 monthly monthly

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Starter Kit
save up to 30% - £10

Go tobacco-smoke free. Enjoy the feel of a cigarette. Explore tobacco, fruit and sweet e-cig flavours.

EXPLORE

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Premium Kit
save over 50% - £9.99

Discover hassle-free charging. Carry extra e-cig flavours with you. Enjoy a soft but tough e-cig case.

EXPLORE

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Pro Kit
£19.99

Enjoy big, delicious vapour with just the right nicotine hit. And go further with a powerful, sleek battery.

EXPLORE

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What's your flavour?

From authentic tobacco to refreshing fruit and sweet treats, choose from flavour-packed Cartridge Refills and E-Liquids. You'll be surprised by what you find in the vapour.

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HOW IT WORKS

- STARTER KIT

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WHICH KIT’S FOR YOU?

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Buy your flavour refills online or in store from over 20,000 stockists*

What makes the blu e-cigarette special?

If you want to switch from smoking, or you’re looking for a more
satisfying e-cigarette, here’s why you should try blu e-cigs.


TASTE

TASTE

With blu, tobacco tingles, you’ll feel fruit, and vanilla comes with a kick. Enjoy surprisingly good e-cig flavours, all picked by our customers.
Quality

Quality

Discover e-liquids made from the best ingredients. Enjoy e-cigs tested before they ever reach your lips. And carry your e-cigarettes in stylish, sturdy cases.
DESIGN

DESIGN

Discover e-cigs that look as good as they feel. Black matt finish. Blue LED tips. If it’s hanging out your face, you want it to look good, don’t you?
RANGE

RANGE

Find the right e-cig for you. Cigarette-sized or big enough to give you more vapour and go further. Discover e-cigarette kits that fit your lifestyle.

Ready to start your blu journey? Explore our rechargeable kits and cartridge refills, simple disposables and refillable tank
with e-liquid range. Want to find out more about e-cigs? Have a look at the blu blog.

Get started with our Starter Kit >>

about blu

The blu UK E-cigarette

We're pretty proud of our UK e-cigarettes. We use industry-leading technology and offer the best service we can. That makes blu an electronic cigarette brand you can trust.

The blu e-cigarette offers you a modern alternative to traditional tobacco cigarettes. We design our products around you. So they look, feel and taste great.

You can enjoy a blu electronic cigarette almost anywhere. They don't burn tobacco, so they're not banned in the UK like cigarettes, and there’s no tobacco smoke, smell or stains.

Learn about blu technology >>

Our Story

We're blu UK electronic cigarettes, and we've come a long way in the last few years. We started small but have quickly grown into one of the world's largest electronic cigarette brands.

We're leading the way, and we've built a thriving community spirit too. Your feedback has helped us create the best electronic cigarette in the UK. So keep talking to us.

That way, we can keep improving our e-cigarette products and customer service. Want to learn a bit more about us and how we got to where we are?

Read our story >>