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    and PRO Kits

    New & improved,
    You'll love them!

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  • Ready to explore?

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    EXPLORE E-LIQUIDS

Blu Home Image 1

blu PLUS+™ Slide Kit
Slim, easily slide e-cig case
Get yours - £14.99

Go tobacco-smoke free. Enjoy the feel of a cigarette. Explore tobacco, fruit and sweet e-cig flavours.

BUY NOW

Blu Home Image 2

blu PLUS+™ Charge Kit
Vape and charge on the go
Only - £29.99

Discover hassle-free charging. Carry extra e-cig flavours with you. Enjoy a soft but tough e-cig case.

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Blu Home Image 3

blu PRO™ Kit
The best got even better!
Go PRO - £19.99

Enjoy big, delicious vapour with just the right nicotine hit. And go further with a new, powerful, sleek battery.

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Find out how
blu PRO works

CARTRIDGE REFILLS

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What's your flavour?

From authentic tobacco to refreshing fruit and sweet treats, choose from flavour-packed Cartridge Refills and E-Liquids. You'll be surprised by what you find in the vapour.

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WHICH KIT’S FOR YOU?

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Buy your flavour refills online or in store from over 20,000 stockists*

What makes the blu e-cigarette special?

If you want to switch from smoking, or you’re looking for a more
satisfying e-cigarette, here’s why you should try blu e-cigs.

 
TASTE

TASTE

With blu, tobacco tingles, you’ll feel fruit, and vanilla comes with a kick. Enjoy surprisingly good e-cig flavours, all picked by our customers.
Quality

Quality

Discover e-liquids made from the best ingredients. Enjoy e-cigs tested before they ever reach your lips. And carry your e-cigarettes in stylish, sturdy cases.
DESIGN

DESIGN

Discover e-cigs that look as good as they feel. Black matt finish. Blue LED tips. If it’s hanging out your face, you want it to look good, don’t you?
RANGE

RANGE

Find the right e-cig for you. Cigarette-sized or big enough to give you more vapour and go further. Discover e-cigarette kits that fit your lifestyle.

Ready to start your blu journey? Explore our blu PLUS+ Kits and refills, simple disposables and PRO clearomiser
with e-liquid range. Want to find out more about e-cigs? Have a look at the blu blog.

Get started with our blu PLUS+ Kits >>

The company behind blu

A blu for you

Our commitment to innovation and quality means your blu™ product delivers the way you expect it, every time. We ourselves every day to make your experience with blu the very best it can be.

As a result we offer our customers:
- Individual taste. Flavors crafted for the right occasions.
- Individual quality. Designed with the total experience in mind.
- Individual to you. Range of blu products lets you choose.



Our history

Since being founded in 2009, everything we do here at blu is focused on one thing: YOU. Your feedback is what drives us to make the best product on the market for smokers.

Our philosophy is that we can only get better when we listen to what you have to say. Because of this we will never lose sigh of our quest for your satisfaction.

Read our story >>